In addition to the term famous Jepara Carving city, Jepara also has very good potential interesting to talk about. It is none other than woven fabrics produced in the industrial district of Jepara Troso Weaving, located in the Village District PECANGAAN Troso Jepara regency.
Of the pride for the people of Jepara as Troso Woven fabrics are sold in the market and well known in Bali. But that pride should we TEPIS when many tourists / travelers thought fabrics are not produced in Jepara, but in Bali.
In addition to Bali, often found in East Nusa Tenggara (NTT), Nusa Tenggara Barat (NTB), and Lombok. In areas that Troso Woven Fabrics better known as the rainbow cloth.
Itself was in Jepara, Jepara public interest against the woven fabric is still minimal. Not that they do not know, but the narrowness of the region in jepara for alleged marketing reasons.
Communities outside the village of Jepara Troso not get woven Troso if not immediately come to the village's manufacturer.
Rare Troso cloth seller in the traditional markets of Jepara. In fact, PECANGAAN own market which is the market district of the village itself Troso not sell these fabrics.
As a result, people prefer Jepara own production outfit outside Jepara. And the quality is not less Weaving Troso competitiveness with other products from outside the town of Jepara. This happens because the fabric or apparel product generally more easily available in the market.
Attention Government
Flourishing Woven Troso not separated from the role of district government (district government) Jepara. In 2006, the regent of Jepara Hendro Martojo environment requires that civil servants in the district for batik uniform on Saturday. Batik is the preferred local products none other than Troso batik weaving.
The policy was followed by several schools in Jepara by requiring troso batik uniform on the days specified.
Woven fabrics in promoting Troso, Jepara regency not only moving within the country, but to foreign countries. This is recognized Hendro, when''''traveling abroad, Hendro always carry cloth is made from cloth Weaving jepara Troso.
But again, concrete efforts to popularize the cloth to the people of Jepara Troso itself was more important. Given the many investment products donated from the cloth.
In 2008, industry grew to Troso Weaving 238 units, 2550 to absorb labor. The resulting investment reached USD 1.5 billion. The number was obtained when the market is still quiet Troso cloth in the village just to the city Troso
Jepara and plus areas outside Jepara, the numbers will increase if the marketing area in the town of Jepara expanded.
Therefore, we need all the marketing strategies that can reach all the people of Jepara. Producers should be more heavily promoted and introduced to the public Troso cloth. Practically, supplying products to Troso Woven fabrics traditional markets and modern in Jepara.
It's time Troso cloth in Jepara since 1935 it started hanging in the markets. The impact was enormous. Because the sidelines of shopping you could look Troso cloth, and if interested they can just buy without having to go to the village Troso.
Especially at certain moments such as Lebaran that will soon come. While shopping for Lebaran snacks, visitors can immediately choose clothes that no other Lebaran clothes Troso production.
In addition, producers also have to actively improve the quality of cloth produced over time. Including enriching motives, especially the new motifs are more modern.
For the production process or making cloth, craftsmen can not forever rely on Not Weaving Machine Tool (ATBM). Because if the order would take up machine can produce large amounts of fabric in a short time. So the government should realize its plan to modernize the weaving equipment.
However, in addition to replacing the loom with a more modern machinery makers must keep ATBM as a sideline, because the use of ATBM be the main attraction for buyers.
May be the difference between the price of processed fabrics and ATBM machine.
Jepara regency should contribute to providing places Weaving Troso sales. Strategic move that also could be taken is to market the Troso Weaving tourist attractions, such as kartini Beach, Ocean Beach Tirto and Karimun Islands Java
